Erin Robinson
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art director / illustrator / dork passionate about weird typography, branding, and learning new things.


Milady
 Best Tressed Hair Care
Franken-Essay: On AI
Village Bakery + Provisions
Flores, Texas
ACT House of Dental Decay
Halcyon Serif
 Bloom Bakery
The Foodsie Podcast
Emily Is Sending You a Postcard
Design Students Advocacy Co-op

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Last updated: Jul 2026

Best Tressed
2023Best Tressed is a hair care brand made for people with natural curly, coily, and kinky hair textures. My goal was to create an iconic and minimal look for this brand, while keeping true to their core values of uplifting black hair and community.





INSPIRATION


Best Tressed's visual identity is inspired by the aesthetics of cinema and the use of graphic design in films/for film promotion. It has strong emphasis on bold titles and carefully chosen black and white photography. It also takes a minimal approach in its website; this room to breathe provides the products and photography the space to speak for themselves.
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