Flores, Texas
2023
A conceptual brand campaign that’s photography, typography, and worldbuilding focused, based on the concept “girl’s trip to the middle of nowhere.” I tried out photography for the first time and used largely my own photography throughout the project, aiming for something that feels rural, offbeat, and impactful. For the focal point of the project, the GIF, I designed/collected detailed ephemera that could be found in the fictional small town Flores, Texas and could tell a story of someone’s visit using exclusively visual storytelling. This small town concept lends itself to the larger company, Flores, a fashion brand promoting their FW24 show.
LOGO TYPE ANIMATION
EVENT POSTERS
PROMO GIF
PHOTOGRAPHY
TYPE INSPIRATION + MOODBOARD
(with my photos added)